Fitness - Endurance - Adventure

Luca joined the company in 2021, shifting his career focus from fitness coaching and studio management to follow his passion for event design and delivery. He now oversees the entire Superhuman Sports events portfolio and plays a leading role in major events that we deliver for third-party brands. Luca manages each event from start to finish – from event design, programming, movement standards, scoring and judging, through to event logistics, licensing, sustainability, health & safety, ticketing, athlete experience and beyond. You’ll usually find him in a squat rack, running up a mountain, experimenting with crazy equipment ideas, or in the café drinking his hourly cortado.

James has worked with the company from the very beginning, originally as a media and content services contractor, and is the man behind some of Superhuman Sports’ most epic videos, social content and event trailers. He joined the leadership team in early 2025 to help take our event production and media content to new heights following the launch of our Epic Trail Series. James has now built and leads a very talented media team, and his plans to catapult our media and content production over the next few years are seriously exciting – watch this space!

Having supported us at events for many years with judging, registration and event set-up, we finally convinced Emma to join the team as our dedicated Partnerships Manager in 2024. Emma now works closely with our brand partners to coordinate event-day activations, content collaborations and, ultimately, to ensure every partnership we enter into creates a positive experience for our athletes. Emma is a keen CrossFitter, enthusiastic rucker, dedicated mother, and absolutely loves a bit of office banter.

Craig launched the Superhuman Sports brand in 2013 with its first event, Superhuman Games. Originally designed as a functional fitness competition for members of his Bristol-based gym chain, SHG has since grown into one of the most unique and iconic fitness events in the UK, attracting participants from around the world. The company now delivers multiple event formats and partners with some of the biggest brands globally. With over 25 years in the sports and fitness industry, Craig has created and built brands across major mass-participation sporting events, health and fitness clubs, and, more recently, a sports marketing and content production agency.